Thursday, September 3, 2020

Application of Auditing Theory and Practice

Reviewing is a piece of hierarchical administration, it is clarified as the way toward inspecting the money related reports of a business venture as introduced in the business yearly reports, a free individual or an association plays out the review procedure. The movement and advancement of authoritative execution is cultivated by directing review and understanding the evaluating hypothesis and related practices (Arens, et al., 2012). Inspecting is additionally plot as the foundational and unprejudiced assessment of associations books of records, legal data, reports and vouchers of an association to imagine how some separation the financial explanations further to non-monetary divulgences present authentic and reasonable perspective on the business enterprise (Eilifsen, et al., 2013). Evaluating and consistence rehearses attempt guarantee that the authoritative monetary books are viably kept up as required by the worldwide reviewing standard board, and in the event that they are kept up under the guideline gave by the current laws. Examining autonomy is plot as the freedom of the outside and inward reviewer from different gatherings and people who may have monetary and money related enthusiasm for the business undertaking that is being evaluated. As indicated by Arens, Elder, and Mark 2012, the reviewers indepence requires respectability and basic review measure to the examining methods. The investigation uncovers that, a few elements may influence the honesty and examining measures and procedure of an auditor (Arens, et al., 2012). Then again, the inspectors honesty is likewise influenced by the business hazard, these hazard impact the decisional making procedure of reviewers and top hierarchical administration. Be that as it may, evaluating rehearses force the evaluator to place into activities and measures which may be essential even as playing out the practices. Inspecting arranging is the key administration degree for evaluating, it completed toward the start of the review procedure this is to ensure that the right consideration is aged to significant zones, to sure that the limit issues are expeditiously recognized and feasible arrangements are created to decrease the impact (Elder, et al., 2011). The primary motivation behind empowering the review arranging is to guarantee that all the review work are completely completed and composed. Clarke and Johnson (CJI) is a review organization this is recognized for demonstrating the top notch administrations in the review business venture; Luxury Travel Holidays LTD (LTH) is business endeavor that gives travel administration. The two partnerships have thought about the significance of market division and expanding their endeavor activity a long way from their close by showcase. Clarke and Johnson (CJI) Company is reconnected by Luxury Travel Holidays LTD (LTH) to offer review benefits before presenting their 30 June 2015 money related report to the partners. The elements influencing the honesty and inspecting approach utilized by the reviewers could influence dynamic process (Gay and Simnett, 2000). Qualified and non-qualified review feeling is the important ideas that are utilized to draft the review report. This is an essential factor influencing the autonomy and the choices to be reached by an auditor.â The size if the review firm suggests the size of the business endeavor to be evaluated and the specific examining firm. As indicated by this contextual investigation, Clarke and Johnson (CJI) Company is a review firm that has been giving review administrations to little market the organization is additionally to offer its types of assistance to Luxury Travel Holidays LTD (LTH) that plays out its business exercises in Asia, Europe and U.S advertise. The bigger the review firm the lesser the effect of hindrances, the littler the review organization there will be more factors that will influence the autonomy of the review company (Eilifsen, et al., 2001). This is among the risky dangers which may the autonomy of the review organization. The exhorting danger suggests that, a few partners may have the monetary and money related enthusiasm for the organization to be reviewed. As indicated by the contextual investigation, Clarke and Johnson (CJI) Company and Luxury Travel Holidays LTD (LTH) have been teaming up for a considerable length of time this could assemble some enthusiasm between themselves (Jackson, 2016). In this way, the reviewer is constrained to introduce review supposition that favors the partner who has financial and business intrigue. The dangers with respect to the referrals from the client impacts the freedom of a reviewer. Clarke and Johnson (CJI) Company is a review firm that has been offering review administrations to Luxury Travel Holidays LTD (LTH); Luxury Travel Holidays LTD (LTH) may make numerous referrals to the evaluator, and along these lines influencing the review procedure and of the Clarke and Johnson (CJI) Company. The authoritative control excessively affects the review conclusion to be made with the guide of the utilization of the reviewer, the hierarchical zenith should influence this scrutinizes in see that they may constrain the inspector to use the referrals made. Extravagance Travel Holidays LTD (LTH) and Clarke and Johnson (CJI) Company had been partaking for over one years. Extravagance Travel Holidays LTD (LTH) might need to allude the bookkeeping office to make acclimations to organization book of records, those progressions and change made are should influence the discoveries of the inspector and consequently the review autonomy is naturally influenced. The achievement of each working business association is controlled by the degree and how the organization is engaged with the review rehearses. The freedom of the inspectors ought not be impact since they force some negative impacts to the discoveries that are utilized as the premise of the review supposition which is the essential component of review report. The size of the firm is classes to be the danger that influences the reviewer autonomy, the hierarchical administration of Luxury Travel Holidays LTD (LTH) ought to consider the size of the firm that will play out the review rehearses. Therefore, Clarke and Johnson (CJI) Company ought to guarantee that they make and execute arrangements that will confine dangers influencing their freedom. Prompting dangers is a deadly segment that impacts the autonomy of an examiner. The applicable review supposition to be used by an examiner should be founded absolutely on the momentary discoveries. The evaluators are pushed not to give any monetary or money related advised to their customers in light of the fact that their discoveries after the suggestion will affect the review opinion (Knechel and Salterio, 2016). Different referrals could likewise influence the examiner's conclusion. As per the contextual investigation both business undertakings have been doing business for various years, Luxury Travel Holidays LTD (LTH) could make referrals to the money division to make the change in accordance with certain vouchers and archives, this is to introduce the enthusiasm of some administration people. Customers are prompted not to make any referrals to any offices, the specific finding of the reviewer depicts that the association needs to actualize on some pertinent measures. As indicated by Gay, and Simnett, 2000, review arranging is key control measure for inspecting, it directed toward the start of the review technique this is to ensure that the correct intrigue is aged to basic authoritative zones. This is to determine that the potential issues are expeditiously perceived and suitable arrangement are produced to diminish their effect, to ensure that all evaluating work is finished and facilitated. While creating and making the review rehearses, there are a few components that may influence the evaluating procedures (Lyon and Maher, 2005). Clarke and Johnson Company and Luxury Travel Holidays LTD (LTH) are currently thought about to work in new markets. New markets are limited and guided by methods for business laws and guidelines which are outperformed through the bureaucratic governments (Knechel and Salterio, 2016). Therefore, the associations that work outside their close by advertise are influenced by the legitimate procedures that are utilized to manage the business undertakings with regards to their business exercises. U.S Common Laws are the instances of the business law that are utilized to manage association business exercises U.S and European market (Johnstone, 2000). Financial danger is the essential outside ecological factor that impacts the activities business partnership in universal markets. They consolidate components, for example, GDP and one of a kind nation monetary improvement cites. A few markets are influenced by down-tuning monetary turns of events, monetary forms likewise influence the exercises of a business association. For example, U.S cash is an all around acknowledged money, it is utilized in the global market for the trading of merchandise and services (Sadgrove, 2016). As per Jackson 2016, the declining in item request is a showcasing factor starting post-retail division and enhancement. Working in an extended commercial center spot make a space for additional enterprises to make items and administrations which look like the ones created by utilizing the current organizations (Jackson, 2016). Organizations working in the more extensive market are supported to guarantee that they produce quality items and administrations that meet the serious market they work in. As indicated by Johnstone 2000, money related perils chance contains those fiscal perspectives that stand up due to absence of financial administration techniques and measures. The financial overall commercial center has encountered numerous issues that have influenced the activity of business endeavor organizations, predominantly Crampton and Hasaad and Mining Supplies LTD (MSL) corporations (Johnstone, 2000). The exploration led by Knechel 2007 inferred that the money related adds to the financial disappointments of an organization that works internationally (Knechel and Salterio, 2016). Inalienable review hazard is the hazard that includes the material misquote in the fiscal summary of an inst

Saturday, August 22, 2020

Coca Cola Organization

The Coca Cola Company, established in 1886 in Atlanta, the United States, is the world’s biggest nonalcoholic refreshment organization. Coca Cola at present possesses and markets in excess of 500 refreshment brands (Anonymous, 2010), including waters, sports and caffeinated drinks, juices, tea and espresso, which are conveyed in more than 200 nations all through the world.Along with Coca Cola, the organization additionally claims Sprite, Fanta and Diet Coke, which are four of the world’s top five nonalcoholic drink brands (Anonymous, 2010). As an organization with a past filled with more than 120 years, the Coca Cola Company currently has a working structure with seven working portions and roughly 139,600 overall representatives (Anonymous, 2010). Today, Coca Cola has auxiliaries around the globe and has built up its own administration and conveyance system.The relative information and confirmations appeared in the accompanying investigation will delineate the viability of the present structure model of Coca Cola and how supervisors of Coca Cola applied the mixture structure to deal with the auxiliaries in various areas proficiently and the technique of decentralization to diminish the administration cost and improve independence of these various divisions. Moreover, Coca Cola esteems its novel hierarchical culture and has set diverse strategic, and qualities to direct the association, the fragments, and its teams.These imperceptible powers have been filling in as the â€Å"Roadmap† for the organization to accomplish the drawn out objectives. In the second piece of the report of the organization culture, realities and stories referenced would give models and decipher how the â€Å"liability of a solid culture† could affect Coca Cola’s seriousness and why it is so significant for Coca Cola to comprehend customers’ needs so as to present more client orientated authoritative culture as opposed to result arranged culture. H ierarchical StructureCoca Cola is an ordinary complex association by having seven employable units in geographic regions around the globe, six practical divisions being liable for various assignments and a differentiated work power from various countries. Furthermore, a joined attribute of Mechanism and Organism is likewise one of most agent highlights of multifaceted nature. Under this structure, workers can not just improve their exhibition to the most extreme level, yet they likewise help the organization extend worldwide market and adjust the changing environment.The Coca Cola Company right now utilizes around 139,600 representatives (Anonymous, 2010). As per a general hierarchical outline originated from the company’s site, the division of work depends on assorted occupation structures which exist explicit principles and guidelines to coordinate representatives and directors. There are in any event 5 various leveled levels in the corporate. At each level, for example, on e provincial chief oversees around 10 subordinates by and large; thusly, the range of control is reasonably wide.And dependent on the data of its site, the geographic locales are separated into the assorted units that are situated round the world, which are primarily North America, Middle East, Asia, Europe, Eurasia, Latin America lastly Africa. And afterward, every subunit has its own hierarchical structure dependent on useful departmentalization. For instance, in North America, its significant offices are advertising, fund, and bundling, deals, and innovative work administration.In expansion to that, as far as the division of the power, initially, the organization has a progressively concentrated structure, which the choice is basically made by an elevated level administration, and the correspondence is confined because of the order of the position. Nonetheless, as Coca Cola experiences dubious situations when it grows of its business, the association understands that it must fulf ill the changing needs of its clients to win their business.Thus, Coca Cola started to push towards decentralization in the nineties and much more as of late (Fox, 2007), which implies that choices are made on an increasingly neighborhood level and correspondence can spread uninhibitedly to rapidly respond to prominent market requests. All the while, more significant level administration can have the power to assume responsibility for the general methodologies and focus on the company’s distal objective. The Coca Coca’s enormous achievement isn't just because of its proceeding with exertion on delivering diverse drink, yet in addition its moderate authoritative structure plays a notable role.Firstly, in light of the fact that the Coca Cola Company, in view of the yearly report, has more than 400 items, the item structure is by all accounts excessively exorbitant and unreasonable to execute. In this way, the multidivisional structure is a proper structure and brings adv antage for the organization. A critical quality of this structure can permit the organization to respond to changing and dubious conditions while additionally keeping up a degree of strength. Additionally, the particular choice and system can be made by provincial administrators to suit specific circumstance of one territory without setting off some conflicts.For model, when one locale needs to lead a particular advertising limited time methodology which isn't be fitting for another district because of the assorted showcasing condition, so choices about explicit promoting strategies are made nearer to that area. What's more, thirdly, inside every area, the structure is for the most part partitioned dependent on the useful departmentalization, and without a doubt, correspondence among each useful unit’s individuals is free and productive due to a similar information and aptitude. Subsequently, the work and choice should be possible more efficiently.Another enormous magnificenc e of its structure is the blend of both centralization and decentralization to maintain the business. As indicated by an article â€Å"Changes in the Organization of Work: An Empirical Assessment† originated from a diary of International Conference Proceedings, it reasons that an increasingly decentralized chain of importance improves coordination and diminish observing expenses. What's more, in the end, since representatives are ensured greater adaptability from the work environments, more occupation fulfillment can be procured through more errands self-governance and responsibilities.As an outcome, it will prompt correlatively impacts, which profitability additions can emerge. From this point of view, Coca Cola appears to get profits by this structure change. On one hand, an incorporated structure stayed at top level is to enable ranking directors to assume responsibility for control and give a distal objective to the entire association. Then again, pushing decentralization likewise functions admirably in the nearby units. Since representatives can perform errands from starting as far as possible, they can make sense of issues and have conclusions through the working process.And, also, under the decentralized structure, the correspondence is openly streaming. Representatives are increasingly urged to communicate conclusions and give proposals to company’s activity at the week by week me eting, and bit by bit, a participative and informative condition is framed which prompts employees’ work fulfillment and authoritative responsibility. An article showed up in Business Europe (Bogomolny, 2004) had the accompanying data: â€Å"According to Jon Chandler, chief of correspondences for Europe, the obligation regarding hitting the nail on the head †and for benefit †is solidly at the neighborhood level (p. ). † Obviously, efficiency expanded and friends receives the benefit consequently by means of this structure. To summarize, a pparently the Coca Cola Company is seeking after for a half and half structure, which take favorable circumstances of both unthinking and natural structures, while attempting to limit negative impacts of each. As indicated by the examination above, it appears that the association functions admirably after all the progressions executed. Be that as it may, after the inside and out investigation of the authoritative structure, one unobtrusive suggestion can be addressed.According to â€Å"Committee on Management and Productivity†, it is helpful for all degrees of organization to put different customers’ needs into thought when planning hierarchical structure So in spite of the fact that the Coca-Cola has a cross breed structure, its structure doesn't satisfactorily concentrate on the client side. So as to conveying the best an incentive to clients, a piece of structure needs to serve the clients as far as isolating them into various ages. The explanation behind this recom mendation is that clients are demanding and are confronting inexhaustible decisions of refreshment as of now, and they likewise more consideration about their wellbeing. Jones, 2007) Thus, an increasingly careful choice will be made by clients while buying the refreshment. Sensibly, if the Coca-Cola Company should concentrate more on clients to break down their inclination dependent on various fragments, and gives sufficient significant preparing which guided the representatives to convey fulfilled great and administration to clients. Subsequently, the organization can deliver the perfect drink to arrive at the desire for various age, and may secure a productive advantage consequently. Hierarchical CultureOne of the most significant structure obstructs for the high accomplishment of the Coca Cola Company is its authoritative culture. The way of life of the Coca Cola Company is strategic: centered around reviving the brain, rousing hopefulness, and having any kind of effect (thecoca- colacompany. com). This sturdy strategic Coca Cola in making advancement, individuals direction, decent variety and a forceful culture since John Pemberton established it in 1886. The Coca Cola Company has arrived at its current solid culture through decades’ effort.Employees share the basic qualities that the organization gives authority, coordinated effort, respectability, responsibility, enthusiasm, decent variety, and quality (thecoca-colacompany. com). In 2004, the Coca Cola Company went to a reviving stage. E. Neville Isdell was named as the new director of the board and CEO of the Coca Cola Company. Because of the wellbeing and health pattern, expanding competitio

Friday, August 21, 2020

Advertisements are a Waste of Resources

In a serious economy, organizations try to convince shoppers to purchase their items or to benefit their administrations. It is unreasonable to imagine that organizations should just stock their distribution centers and trust that buyers will come thumping on their entryways. On the off chance that this is the thing that organizations did, there would be a monetary waste as far as items being created however not being bought.The pundits of promoting assault the type of rivalry it incites by saying it brings about duplication and waste. It is identical to a weapons contest as in a specific example may exist inside an industry or area concerning the degree of publicizing. So in the event that one contender expands the degree to which it promoters, others feel it is essential that they do likewise or at any rate take part in some type of publicizing so as to keep up its piece of the pie or face the possibility of losing it.The ad rates during the Indian Premier League (IPL) season 6 may be a guide to certain backers who think publicizing is a misuse of assets. For this situation, the asset suggested is cash. A ten-second ad spot cost between Rs 4-4.5 lakhs, while the partner patrons of the occasion PepsiCo and Vodafone shelled something between Rs 40-60 crores each.These are out and out extortionate rates however organizations must have proof to show that such rates are legitimized. It ought to anyway cause advertisers to ask themselves a significant inquiry. Should they burn through cash on making a brand guarantee through promoting, or should they center around keeping their image guarantee by methods for conveying what purchasers need. Notwithstanding, in spite of the fact that opposition in publicizing includes such waste, it is additionally a driver of advancement and setting new benchmarks. Rivalry is crucial as it far exceeds its negatives with its positives and is a fundamental imperative of a fruitful economy.There are a few organizations that actually fi gure out how to make due by spending practically nothing on publicizing. Zara utilizes this technique and does it by utilizing a solid in-store understanding and keeping their racks loaded with the most popular trend through snappy creation strategies. One may state Zara is increasingly centered around keeping their image guarantee. Advertisers would concur that notices ought not be made just to make a buzz, yet to help in the age of sales.An significant point to consider is the brand life cycle, as the pretended by publicizing relies upon it. Another brand may discover promoting a significant capacity in order to target potential customers. At this stage, brand acknowledgment is basic and publicizing is the best way to manufacture it when there are new items or administrations to offer. A develop brand then again should encourage its span through publicizing or may even be attempting to bob over from an ongoing decrease in sales.But is promoting a misuse of assets? To respond to th is inquiry, it must be remembered that publicizing doesn’t exist in a vacuum.It must be considered as one of the choices accessible in the showcasing of items and services.The choice doesn’t lie at the outrageous finish of whether to promote or sit idle, yet is fairly to either participate in publicizing or in some other type of deals exertion. It is one piece of the showcasing exertion which incorporates bundling, adjusting, direct selling, valuing and is for the most part attempted when it can legitimize being the best and practical technique to engage customers.It is an imperative capacity on the off chance that you think about its range and capacity to speak with every single potential client and is in this manner utilized broadly by numerous organizations. On the off chance that an organization chooses to substitute promoting with another strategy that may end up being less effective, it would bring about monetary waste. The utilization of assets for publicizing t o separate items from contenders would not constantly imply that its utilization has been redirected. Then again and much of the time, it indicates the utilization of assets that would some way or another be inert and accordingly keeps away from the waste that accompanies such inertness.

Friday, June 12, 2020

State Constituent Chapters of the AAPA Interactive Map

State Constituent Chapters of the AAPA State Constituent Chapters of the AAPA Simply click on the state chapter you are searching for in the map below to be taken to that states AAPA chapter website AAPA's Constituent Chapters Based within five regions (for state chapters) and five federal service areas provide their members locally-based CME, networking opportunities, social gatherings, timely information, advocacy and job resources. Below are links to all 56 of AAPAs constituent organization chapters. Alabama Society of Physician Assistants Alaska Academy of Physician Assistants Arizona State Association of Physician Assistants Arkansas Academy of Physician Assistants California Academy of Physician Assistants Colorado Academy of Physician Assistants Connecticut Academy of Physician Assistants Delaware Academy of Physician Assistants District of Columbia Academy of Physician Assistants Florida Academy of Physician Assistants Georgia Association of Physician Assistants Hawaii Academy of Physician Assistants Idaho Academy of Physician Assistants Illinois Academy of Physician Assistants Indiana Academy of Physician Assistants Iowa Physician Assistant Society Kansas Academy of Physician Assistants Kentucky Academy of Physician Assistants Louisiana Academy of Physician Assistants Maine Association of Physician Assistants Maryland Academy of Physician Assistants Massachusetts Association of Physician Assistants Michigan Academy of Physician Assistants Minnesota Academy of Physician Assistants Mississippi Academy of Physician Assistants Missouri Academy of Physician Assistants Montana Academy of Physician Assistants Naval Association of Physician Assistants* Nebraska Academy of Physician Assistants Nevada Academy of Physician Assistants New Hampshire Society of Physician Assistants New Jersey State Society of Physician Assistants New Mexico Academy of Physician Assistants New York State Society of Physician Assistants North Carolina Academy of Physician Assistants North Dakota Academy of Physician Assistants Ohio Association of Physician Assistants Oklahoma Academy of Physician Assistants Oregon Society of Physician Assistants Pennsylvania Society of Physician Assistants Physician Assistant Academy of Vermont Public Health Service Academy of Physician Assistants* Rhode Island Academy of Physician Assistants Society of Air Force Physician Assistants* Society of Army Physician Assistants* South Carolina Academy of Physician Assistants South Dakota Academy of Physician Assistants Tennessee Academy of Physician Assistants Texas Academy of Physician Assistants Utah Academy of Physician Assistants Veterans Affairs Physician Assistant Association* Virginia Academy of Physician Assistants Washington Academy of Physician Assistants West Virginia Association of Physician Assistants Wisconsin Academy of Physician Assistants Wyoming Association of Physician Assistants * Indicates federal service areas

Sunday, May 17, 2020

Psychological Criticism Free Essay Example, 1250 words

Le Guin’s Opposition to Traditional View about Children Literature: A Critical Analysis of â€Å"What might Provoked Le Guin towrite a Wizard of Earthsea† In an age that taught its coming-of-age children to carefully hide and suppress the dark and dominating side of a man’s self to be gentle and civilized, Ursula K Le Guin’s novel, â€Å"Wizard of Earthsea† ushers in a new horizon in English literature with the idea that the youngsters of the society must explore these very dark aspects of human beings in order to achieve maturity. While writing the novel, Le Guin might have been provoked to address the society’s traditional negligence to children’s literature as something that need not deserve serious attention of the authority. In an article, â€Å"The Critics, the Monsters, and the Fantasists†, Le Guin says, â€Å"children’s books must be included in serious discussion of literature, and one reason we give is that many of the great works of imaginative fiction can be under- stood and appreciated by a child as well as by an adult and vice versa† (Guin 85). Being motivated by su ch concern, she has tried to endow the novel with a serious and philosophical dimension that will necessarily draw the attentions of serious readers other than the young ones. We will write a custom essay sample on Psychological Criticism or any topic specifically for you Only $17.96 $11.86/pageorder now Opposing the society’s view of ignoring and suppressing the darks of human existence Le Guin puts forth the proposition that adolescent must begin with the exploration of one’s self, and this self –exploration eventually culminates in maturity and adulthood. She argues that the youngsters themselves should know what the forbidden is and why it is forbidden. Obviously Le Guin’s proposition may seem as threatening as poisoning one’s self, to know why poisons are dangerous, is. But Le Guin, as an author, is blessed with the capability to let her readers experience the forbidden and frightening part of a man’s self without endangering their psychology, keeping them free of intellectual corruption. Ursula Le Guin takes them to a world of fantasy where they are tempted to merge their selves into Ged’s self. Impulsively they participate in the protagonist’s adventure that is allegorically his exploration into his own self (Spivack 79- 84). Indeed along with Ged’s struggle with his frightening, forbidden and overpowering shadow-self or anti-self, the author makes the readers perceive what ‘know thyself’ is. The question what provoked her to write the novel may engender hot debates. Apparently the simplest answer to this question is: she wants to construct the meanings of maturity and self-discovery for her coming-of-age readers.

Wednesday, May 6, 2020

Corporate Social Responsibility ( Csr ) - 1173 Words

Corporate Social Responsibility (CSR) is highly important to Millennials. If a company is lacking a CSR plan, now it a good time to start one. Millennials are looking for ways in making a positive impact on the world and are expecting the same from companies. They are looking for companies that contribute to the betterment of communities and the environment. Millennials put great value in supporting such brands, companies and organizations that share these values. Companies without a CSR in place are potentially losing out on the millennial investor, consumer, and employee. It’s no secret millennials are of a different mindset than other demographics. Millennials hold different values from other groups such as the baby boomers. In†¦show more content†¦Ã¢â€"  1 in 3 tend to praise organization/groups that are involved in social causes. ââ€"  4 in 5 are more likely to purchase from a company that support a cause that they care about. ââ€"  3 in 4 strongly believe corporations should create economic value for society by addressing its needs. Millennials are looking for companies that are more likely to support areas of social and environmental efforts that they are interested and passionate about. In a study, 2015 Cone Communications Millennial CSR reveals: †¢ 87% of millennials will purchase products with a social or environmental benefit as opposed to the US average of 83%. †¢ 82% of millennials would tell friends and family of CSR efforts, 10% more than the US average. Studies show an overwhelming percentage of millennials far more likely to support a company that share its values and beliefs over the average person in the U.S. Companies that have an active and well thought out CSR that align with millennial expectation can result in more profitability, better word of mouth and potentially have a consumer for life. To be successful in today s market and maintain a competitive advantage, businesses must have a CSR implemented to attract and succeed in the millennial sector. An article titled â€Å"Corporate social responsibility is millennials new religion† reinforces the positive perception of CSR and are willing to support it as well as give negative feedback on those who don’t.

The Alchemist free essay sample

The Alchemist A Fable About Following Your Dreams. By Paulo Coelho l. Life of the Author Paulo Coelho was born on 1947, Brazilian writer, best known for mystical fables told in simple yet symbolic language. He has received wide popular acclaim both in Brazil and internationally for his work about spiritual quests of self-discovery. Written in Portuguese, Coelhos books have been translated into many languages. Coelho was born in Rio de Janeiro, Brazil. Concerned with his teenage rebelliousness and desire to be a writer, his parents sent him to a mental institution, where he received electroconvulsive therapy (ECT). In 1970 Coelho dropped out of law school and traveled around South America, North America, and Europe. He returned to Brazil in 1972 and wrote lyrics for several songs that became popular in that country. Two years later he was arrested by the military for alleged antigovernment activity. Following his release Coelho became a recording executive for CBS Records in Brazil, but after losing his Job in 1980 he resumed his nomadic lifestyle. (79). Through Santiagos mentally quick and motivational ways, he can achieve any challenge given to him. 3. A minor character in The Alchemist, Melchizedek, plays a huge role in Santiagos journey. Melchizedek, a King from Salem, inspires Santiago to pursue in his legend and to not quit. He is a smart and wise King who made Santiago realize that he should never forget the small things in life. Well, there is only one piece of advice I can give you, said the wisest of wise men. The secret of happiness is to see all the marvels of the world, and never to forget the drops of oil on the spoon. (55). Melchizedek wants to teach Santiago to always focus on the smaller things in life because they are just as important than the bigger things in life. The Englishman, a man from Europe, came to Egypt to locate an alchemist who knows the Universal language. He loves to read, and is very smart. Santiago meets the Englishman as they both headed to a place in Egypt, Al-Foyum. The Shopkeeper is a very generous Muslim merchant who owns a small crystal shop up the hill from a small market. The shopkeeper, a hardworking man, does not like change and has dreams but does not pursue in them.  He uses the dreams to keep him motivated and live strong. 4. The glass shop in Africa is a major setting in this novel because it helps Santiago get back on his feet and realize that he is going to find his personal legend. The point of this setting is to do explore something new in life and that the old adventures will always be there to fall back on if he ever failed. The desert plays a huge role in the setting of this book because it reveals the difficulty of conquering your personal legend. The desert is an endless area that is everlasting. The desert is also a place where a lot of journeys begin and end. For example, Santiago traveled through the desert to get to the pyramids where as the Englishman stopped his journey to stay in the desert to learn the ways of Alchemy. The oasis, or safe place is where Santiago meets the Alchemist and Fatima, the woman he wants to spend his eternal life with. The oasis is considered neutral territory because many women and children live there. This is where Santiago learns the language of the world. 5. First, one important symbol is alchemy. Alchemy is relevant to Santiago because it is the idea of a base metal finding its personal legend and to convert itself into gold.  Santiago goes through the same process of the Alchemy. Santiago is the base metal finding its personal legend and after he finds it he will become a very rich man just like the metal became rich gold. In addition, another key symbol is Santiagos sheep. The sheep symbolizes the idea of the story and how some people do not find their personal legend. The sheep only cares about eating and drinking and their approval in the world, they do not care about exploring the world or pursuing into new things. 6. The dominant theme in The Alchemist is the center of all personal legends.  In the book, The Alchemist, personal legend is the way of living a prosperous life and that you can be successful if you put your mind, body, and heart into it. The idea that Paulo Coelho wants the readers to learn from his book is to follow your heart, wherever it may take you, and conquer all your dreams even if you come across a challenging obstacle in life you should never quit on what you want to accomplish. For example, Santiagos parents wanted him to be a priest but he didnt want to, instead he became a Shepard so he could travel the world and experience new things in life. Though Santiago faced many obstacles along the way, he was still very humble and never gave up his hope. This applies in todays life because there are billions and billions in the world today who have bright dreams, but cant pursue them because of illness, low income, they are afraid that they will fail or their physical disabilities may effect them. If people would just be confident and relentless enough then they would be able to find their personal legend. 7. First, I understand sheep; they are no longer a problem, and they can be good friends.  On the other hand, I dont know if the desert can be a good friend, and its in the desert that I have to search for my treasure. If I dont find it, I can always go home. I finally have enough money, and all the time I need why not? (95). This quote is said by Santiago. This quote built the novel of the whole story because this quote its what gave Santiago the motivation to keep finding his legend. Everything that happens once can never happen again. But everything that happens twice will surely happen a third time. (209). This quote is important to the scene because the Alchemist knew Santiago would be robbed. So he gave him extra helping of gold. â€Å"And, when you want something, all the universe conspires in helping you to achieve it. † (42). King Melchizedek said this quote. Its important to this novel as a whole because many people guided Santiago on his journey: The crystal merchant, The Alchemist, and Fatima. 8. I strongly believe Santiagos most difficult obstacle on his journey to achieving his personal legend is when he was robbed in Tangier by a man that agreed to assist him to Egypt. Santiago went from being a wealthy man after selling his flock, to a very poor man in a heartbeat. The reader knows this happens when the narrator explains, He was no longer a Shepard, and he had nothing, not even the money to return and start everything over. (63). Santiago, however, was able to conquer this challenge when he took Urim and Thummim, the two rocks that King Melchizedek took out of his golden breast plates. â€Å"They’re called Urim and Thummim, and they can help you to read the omens. † (65). These rocks gave him the confidence to continue his adventure and seek his personal legend.